Elsie Tweed is a bespoke design service specialising in handwoven textiles using traditional techniques mixed with contemporary colours. Leona set up Elsie Tweed in 2014 to inspire a new love of the craft and to sell her tweed to an international market. All material is handmade from Irish products by Leona using a 150-year-old 8-shaft loom. Leona is a third generation designer in her family - with great grandfather Rodger O’Kane a head designer in Wilkinson’s shirt factory. She is a Fashion and Textiles graduate with certificates in business management and winner of ‘Future Designer’ award in 2014 and ‘Best Fashion Innovation’ at the Derry City Craft Awards 2015.