McDonald's receive first local Calorie Wise Gold Award
24 July 2019
McDonald’s are the first local restaurant to secure the Calorie Wise Gold Award from the Food Standards Agency (FSA) and Derry City and Strabane District Council, after they displayed the calorie information of all menu items in its restaurants.
Calorie Wise is a scheme developed by the FSA and district councils across Northern Ireland that encourages food businesses to display calorie information on their menu, enabling customers to make informed food choices when eating out and on the go.
A Calorie Wise Gold and Silver tiered system has been introduced, where Gold is awarded to food businesses which display the calories of all food and drink menu items and Silver recognises those which display the calories of 30% of their menu items.
Welcoming the company's participation in the scheme, Jill McGarrigle, Environmental Health Team Leader at Derry City and Strabane District Council said: “We are pleased to award McDonald's restaurants in the area with Calorie Wise Gold, for displaying calorie information of their entire menus. The scheme is designed to provide customers with the information they need to make informed choices when eating out, they can identify participating restaurants by looking out for the sticker, checking the menu or asking a member of staff. Calorie labelling can positively affect our food and drink choices and we encourage more businesses to opt in to this scheme.”
McDonald’s UK and Ireland Company Nutritionist Jessica Weston added: “We want to make sure we provide our customers with calorie information in order to help them to make an informed decision when choosing from our range of meal options. All of our calorie information is available on our menu boards, on our website and via our mobile phone app. Receiving the gold award further re-enforces our commitment to listening to our customers and adapting and evolving to meet their needs.”
Calorie Wise is open to any catering business, whether it's a restaurant, takeaway, cafe, coffee shop, pub, sandwich shop or staff canteen. For more information on the scheme and how to participate, visit www.food.gov.uk/CalorieWise.