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O’Neills make further inroads into US market on Boston trip

23 November 2017


The joint Council led North West Trade and Investment Mission to Boston earlier this month afforded Strabane sportswear manufacturer O’Neills the ideal opportunity to further extend their client base in the US.

The Dublin Road based operation recently appointed Richard Boudreau as their full time sales rep in Boston and their Export Manager Cristina McCusker travelled to the North East of America along with 14 representatives from other local companies to showcase the North West’s entrepreneurship and innovation.

“The trip to Boston as part of the trade and investment mission has been a great opportunity for our company to reconnect with existing customers and make key contacts with potential customers both at college and club level,” said Mrs McCusker.

“During the events organised we had the opportunity to introduce our new representative based in Boston to key contacts that can support our plans for market development.

“We learned of opportunities for development and as well as avenues of assistance during this process.

“We are very grateful for the opportunity to travel to MA as part of this mission and look forward to connecting with all new contacts made during this trip and following up with any of the export support team from both Ireland and MA.”

O’Neills supply playing kit to over 7,000 schools, clubs, universities and professional teams in the UK, US, Europe, Middle East, Asia and Australia.

This was their second successive time travelling with the North West Trade and Investment Mission to Boston where they are particularly keen on tapping into lucrative colleges and high schools market in the North East region of the US.

“We are confident that we can provide US clubs and colleges with a high quality bespoke product designed in-house that reinforces their brand identity,” Cristina continued.

“O’Neills offers the American customer a hassle free order experience with one person of contact from start to finish, simplified order process, one invoice and delivery to their door.

“This gives us a strong position on the market and we are extremely excited about the future.”

A first ever North West Trade delegation trip to Philadelphia next summer is one of a number of positive outcomes from the trade and investment mission.

The delegation was led by Mayor of Derry City and Strabane District Council, Councillor Maolíosa McHugh and Leas Cathoirleach of Donegal County Council, Councillor Noel Jordan, included representatives from 15 local companies, Údaras Na Gaeltachta and senior council officers.

Representatives from Ulster University, North West Regional College and Letterkenny IT also made the trip as the region presented a united front to showcase its offering for inward investment and potential export opportunity.

A key element of the trip was providing local companies with an opportunity to tie into the US market.

The delegation returned to Ireland at the weekend and work has already begun on building on the strong connections made during their week in the US