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Designer Programme



Pitch for the opportunity to showcase your brand at Pure London from 10th - 12 Feb 2019!

Derry City & Strabane District Council & Fashion & Textile Design Centre have joined forces again this year to encourage local designers to enter a competition to win an opportunity to showcase their Autumn / Winter 19 collections to thousands of buyers, influencers, retail and trend experts at the UK's leading fashion tradeshow 'Pure London' (10 - 12 February 2019).

Eight designers will be selected through a Dragon's Den style pitching event  to travel to London to showcase their collections.

Part of council's Designer Enterprise Programme, which supports emerging and established designers and helps to bring their brands to a wider market. Collaborating with The Fashion & Textile Design Centre and Invest Northern Ireland, the programme draws on the experience of industry experts - ensuring that local design brands are empowered and provided with essential skills in:

 Market research | Product development | Finance and funding | Range building | Sourcing the right suppliers and manufacturers | negotiating | Marketing and PR. 

"It's time to join the UK's largest Festival of Fashion. Pure London is a trade collective of fashion brands, buyers, minds and inspirations. From providing an international platform to over 1300 womenswear, menswear and kids wear collections, to hosting an unrivalled educational seminar and conference programme and exclusive speaker content, Pure London will be an advocate for change in the fashion industry".  ..Pure London brochure 2019

Show sectors within Pure London will include:

  • Ready to wear
  • Premium
  • Gen Z
  • Athleisure
  • Footwear & Accessories
  • Conscious
  • Kid
  • Pure Origin

The application process closes 30th November 2018 when 15 of the applicants will then be selected to pitch their business plan to a panel of industry experts.

8 winners will then be selected to showcase at Pure London AW 2019!


Terms & Conditions -

Applicants must:

  • Have a brand that is either established or at start up stages and ready to trade in 2019
  • Reside or have a business set up in the Derry and Strabane area and be available to pitch on 14th December 2018 at the Fashion & Textile Design Centre (31-33 Shipquay Street, Derry~Londonderry)
  • Be responsible for taking their own product to and from London and set up within the required timescales for the show
  • Be able to travel or be in London on 9th February (to set up for the tradeshow) and be there until at least evening of 12th February to dismantle and be responsible for their own product.

For enquiry's about applications and support in advance of the tradeshow, please contact Deirdre Williams at the FTDC via [email protected] / 07807795889 or Danielle McNally at Derry City and Strabane District Council: [email protected] / 02871 253253.